After reviewing the past 25 years of marketing collateral, it was clear to me that a true branding exercise was never developed. As Pizza Mia enters it’s 25th year of providing quality products to their clientele, We felt it was important to showcase each of their top sellers in order to get people to try something new, as well as educate the client and the employees about the different products Pizza Mia offers.
Client’s needs:
Obviously Pizza Mia offers a great value to their customers, but how do we get the customer to go beyond ordering their favorites to trying something new? We created a brand that will showcase and educate the consumer about both the quality AND the value of Pizza Mia! With this goal in mind, we created various design options that highlighted the strong points of the Pizza Mia brand. We focused on those points: family value, superior service, quality food, REAL ingredients, fresh, and handmade. And oh yeah, did it in a way that kept their personality alive and well.
Solution:
To educate consumers and employees about current items on the menu with mouth-watering graphic images and catchy one-liners that play off the main ingredients and describe the product in detail.
Concept includes a description of what your senses go thru when tasting the PM product. The fact that Pizza Mia’s dishes are full of fresh homemade ingredients, not frozen or packaged. PM uses real Meat, Fresh produce, Handmade dough, and an array of spices, to create their signature dishes.
We use a catchy one-liner that plays off the main ingredients and describe the product in detail.
The bottom section describes the experience of the consumer when tasting the food item.
BOTTOM LINE: Pizza Mia has had so much success with some of the promotions that there was a line of customers out the door and around the building.
We feel if you’re going to go to the trouble of using traditional recipes and handcrafting every item on the menu, shouldn’t every point of contact be equally handcrafted, beautiful and authentic, too?
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Testimonials
Tracy,
Thank you for all of the wonderful work you provided for my company this past year. I originally contacted Dog Trick Studios to help us with our 25th year anniversary. After creating a new polished anniversary logo, you then helped us with several other marketing campaigns that took our business to another level. Dog Trick Studios was able to rebrand us in a more professional image while using the products of our existing business. Your creativity helped create new marketing pieces that we were able to use throughout the year in several promotions. All of your work was always done in a timely fashion, always willing to make any changes I asked for.
Thank you again for helping our business grow. I look forward to working with you again.
Dave Dombrowski
President | Pizza Mia Franchise Systems, Inc.
Dogtrick was a great resource for us as we explored how to bring our content to life in a visually engaging way. Tracy gave us several options to explore, each with a thoughtful execution of what we wanted to convey.
Terra Tarango
Chief Education Officer K-12
Dogtrick has provided creative and innovative design to all our brands helping us to stand out amongst our competitors. Tracy is a pleasure to work with. Not only is she professional and kind, she is also extremely talented. She is one of the best in her industry.
Lorrena Paz
CFO - Over The Top Cake Supplies
Dogtrick is one of the best business I know to help with branding and designing items to better your business. Ive ordered matchbooks, shirts, hats, flyers, table tents, window decal stickers, jukebox graphics, website images, brochures, and much more. Always happy with the result. Beautiful, fast, and is tuned into every detail.
Shana Rose Cook
Marshall's Tavern GM
We were introduced to Tracy by an act of fate and we have been so grateful for her. She’s talented, works fast and is always very responsive. 5 star service and artwork!
Paige Vidrine
Marketing Director | Steamboat Bills
"We receive compliments from many of our clients, friends and others who see our logo on our printed t-shirts and vehicles. They love our logo and have started to ask us for our t-shirts. We get new clients who see the logo on our vehicles. It’s worked out very well for us!"
Patti Wright
Office & Finance Manager | Seedlings Gardening
"DogTrick studios has provided ongoing quality graphic design support for many years. Their prompt results have afforded my company flexibility in accommodating old customers and capturing new business. I frequently recommend DogTrick’s services to other businesses”.
Joel Haro
Owner | LovePuppies Brownies, LLC
“Being a business owner, I need things done quickly and professionally. Dogtrick has always exceeded my expectations with their creativity and timeliness”.
Craig S Straube
Agency Owner | Farmers Insurance
"Working with Tracy has made the ad designing and menu changing much much easier for me. When I need an ad design I just tell Tracy this is the info I need in the ad and she takes care of the rest. And the finished work is always on point. She also does a very good job with table tents, flyers, business cards, and much more.”
Jesus Hernandez
Santa Catarina Restaurant
"Dog Trick Studios was able to rebrand us in a more professional image while using the products of our existing business. Your creativity helped create new marketing pieces that we were able to use throughout the year in several promotions. All of your work was always done in a timely fashion, always willing to make any changes I asked for”.
Dave Dombrowski
President | Pizza Mia Franchise Sytems, Inc.
