RedBud Ranch Branding
Our goal for Redbud RV Resort was to create a consistent branding plan that describes with visuals and story lines, the luxurious amenities, and the top notch customer service while also highlighting the location of the resort’s natural setting along the banks of brushy creek.
Client’s needs:
To find a solution that would attract a variety of demographic layers in the clients branding. And use that solution to promote the high-end RV park and its top notch customer service and amenities, while the building of the site is in process as well as after the site is established.
Solution:
To introduce and advertise Redbud RV resort to multiple demographics. This concept allows the reader to experience the resort through the daily
entries from our Happy Camper. Using a large lifestyle photo, of the event referred to in the journal entry and a small photo/stamp of something from the storyline, clients can gain insight to what RedBud Ranch has to offer plus adds the segment of nature that was described in the activity of the day. The descriptive copy puts the reader in the moment and communicates the experience a person might have while of staying at the resort. This concept would further allows us to create excitement as the resort is under construction. We could have journal entries describing what is being built as well as the experience of the natural surroundings.
BOTTOM LINE: A lot of clients rely of reviews to learn about the resort, this mimics that type of information and adds a creative way to mentally view of the property and all it offers.
- Branding
- Web
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