OTC
Illustrations for the stages of new franchise openings for Over the Top Cake supplies.
Client’s needs:
A teaser that they could display in the window and send out in stages thru social media platforms to drum up excitement for new store openings.
Solution:
We decided to use the cupcake art from the main logo to use as the store, and show the various stages of completion for new upcoming franchises. We broke the process up into 4 stages, planning the new franchise (blueprints), build-out, or getting started/construction phase, stocking the shelve with product, and the official opening (ribbon cutting)! Each illustration could be updated on the store window, and on social media to get the word out about the upcoming store openings and get customers excited!
Other projects for this client:
OTC_Packaging
OTC_Print
OTC_Print
OTC_Print
- Illustration
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