Over the Top Cake Supplies offers a unique value to their customers, by not only providing customers’ favorites supplies but also by creating fun learning activities that introduce new concepts to their customers and in turn, create new revenue opportunities for OTTCS. But how does OTTCS promote these activities in an attention-getting manner eye-catching format to get the customers attention, and to enforce their brand?
Client’s needs:
After reviewing the website and marketing collateral, it was clear that a true branding program would work wonders in expanding and solidifying OTCS’ reach. Just as OTCS provides higher-end quality products to their clientele, we felt it was essential to showcase this higher-end look and feel, establishing a cohesive look common to each of their stores. This will be the first step in order to provide brand recognition from a visual perspective. This common professional look and feel will be seen in all marketing pieces of the brand. A key thing to remember is that simplicity is essential in ensuring recognition. The simpler the system, the clearer and more memorable the communication and BRAND.
With this goal in mind, we created various options that highlight the strong points of the Over the Top Cake Supplies brand. We to focused on those points: value, superior service, quality, and a fun platform to educate the clients on how to use the products. And of course, all while doing it in a way that keeps the OTTCS personality alive and well. That personality is absolutely part of the brand!
Solution:
To create marketing materials with mouth-watering graphic photos, we use clean backgrounds with bright colors and catchy fonts that play off the logo and create the message. The playful colors and large product imagery will focus on what product or class activity you want to promote.
We combined two different concepts utilizing the clients palette of bright energetic colors along with clean graphics, over artistic designed cake products with a fade that gives the illusion of powdered sugar. The transparent block of color gives a layered look to the graphic. The simplicity of the design and bright imaging with several bright background patterns tie in the current website along with photos of the different baked items to give the a fresh, clean, colorful feel. We also updated the current color pallet adding the chocolate brown in place of black to refine the look and tone down the harshness of the message. The simplistic design offer two separate messaging areas to promote classes or products.
Part of the branding included updating the current logo to make it more readable and establish a printable graphic that can be used for any type of print.
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Testimonials
Tracy,
Thank you for all of the wonderful work you provided for my company this past year. I originally contacted Dog Trick Studios to help us with our 25th year anniversary. After creating a new polished anniversary logo, you then helped us with several other marketing campaigns that took our business to another level. Dog Trick Studios was able to rebrand us in a more professional image while using the products of our existing business. Your creativity helped create new marketing pieces that we were able to use throughout the year in several promotions. All of your work was always done in a timely fashion, always willing to make any changes I asked for.
Thank you again for helping our business grow. I look forward to working with you again.
Dave Dombrowski
President | Pizza Mia Franchise Systems, Inc.
Dogtrick was a great resource for us as we explored how to bring our content to life in a visually engaging way. Tracy gave us several options to explore, each with a thoughtful execution of what we wanted to convey.
Terra Tarango
Chief Education Officer K-12
Dogtrick has provided creative and innovative design to all our brands helping us to stand out amongst our competitors. Tracy is a pleasure to work with. Not only is she professional and kind, she is also extremely talented. She is one of the best in her industry.
Lorrena Paz
CFO - Over The Top Cake Supplies
Dogtrick is one of the best business I know to help with branding and designing items to better your business. Ive ordered matchbooks, shirts, hats, flyers, table tents, window decal stickers, jukebox graphics, website images, brochures, and much more. Always happy with the result. Beautiful, fast, and is tuned into every detail.
Shana Rose Cook
Marshall's Tavern GM
We were introduced to Tracy by an act of fate and we have been so grateful for her. She’s talented, works fast and is always very responsive. 5 star service and artwork!
Paige Vidrine
Marketing Director | Steamboat Bills
"We receive compliments from many of our clients, friends and others who see our logo on our printed t-shirts and vehicles. They love our logo and have started to ask us for our t-shirts. We get new clients who see the logo on our vehicles. It’s worked out very well for us!"
Patti Wright
Office & Finance Manager | Seedlings Gardening
"DogTrick studios has provided ongoing quality graphic design support for many years. Their prompt results have afforded my company flexibility in accommodating old customers and capturing new business. I frequently recommend DogTrick’s services to other businesses”.
Joel Haro
Owner | LovePuppies Brownies, LLC
“Being a business owner, I need things done quickly and professionally. Dogtrick has always exceeded my expectations with their creativity and timeliness”.
Craig S Straube
Agency Owner | Farmers Insurance
"Working with Tracy has made the ad designing and menu changing much much easier for me. When I need an ad design I just tell Tracy this is the info I need in the ad and she takes care of the rest. And the finished work is always on point. She also does a very good job with table tents, flyers, business cards, and much more.”
Jesus Hernandez
Santa Catarina Restaurant
"Dog Trick Studios was able to rebrand us in a more professional image while using the products of our existing business. Your creativity helped create new marketing pieces that we were able to use throughout the year in several promotions. All of your work was always done in a timely fashion, always willing to make any changes I asked for”.
Dave Dombrowski
President | Pizza Mia Franchise Sytems, Inc.
